New Football Season Ticket Holders
Steps to Become a New Season Ticket Holder In Football:
- Purchase NEW 2026 football season tickets online at UWBadgers.com, by calling the Wisconsin Athletic Ticket Office at (608) 262-1440 or completing an interest form to have a representative contact you here.
- Deadline to purchase new football season tickets is March 13, 2026.
- All fans purchasing new season tickets will have the opportunity to participate in Badger Select Football which will run May 5 – May 21.
Badger Select Football is the online season ticket and parking selection process, where you will have the opportunity to upgrade your seat locations and select season parking based on availability. You will receive a personalized selection date and time based on your Badger Select Donor Rank approximately one week prior to the start of Badger Select Football. To be eligible for season parking, you must be a football season ticket holder and active donor to Wisconsin Athletics at the Red & White Club ($250) or higher by March, 13, 2026.
Importance of Badger Select Rank
Your Badger Select Rank will determine your priority in the Badger Select process. The higher your Badger Select Rank, the earlier your selection date and time will be in Badger Select which may increase the pool of quality seats to choose from.
Badger Select Rank is based on 2026 Annual Giving Level and Badger Select priority points. Badger Select priority points include: points as of December 31st, 2017 plus 2018–2026 priority points accrued from non-deductible donations. Non-deductible donations include those associated with priority seating and Badger Select seating contributions.
For Badger Select Rank, 100% deductible donations made in 2018–2026 will NOT be allocated towards
Badger Select priority points. 100% deductible gifts include those to sport specific funds.
| Annual Giving Level | Donors (as of 12/31/2025) |
|---|---|
| Lead Badger Club ($100,000) | 102 |
| Ambassador's Circle Plus ($50,000) | 23 |
| Ambassador's Circle ($50,000) | 64 |
| Hall of Fame Club Plus ($25,000) | 55 |
| Hall of Fame Club ($25,000) | 76 |
| MVP Club Plus ($15,000) | 52 |
| MVP Club ($15,000) | 114 |
| Champion's Club Plus ($10,000) | 53 |
| Champion's Club ($10,000) | 145 |
| All-American Club Plus ($5,000) | 59 |
| All-American Club ($5,000) | 432 |
| Director's Club ($2,500) | 683 |
| Coach's Club ($1,000) | 2,204 |
| Captain's Club ($500) | 2,863 |
| Red & White Club ($250) | 2,826 |
| Walk-On Club ($50) | 3,779 |
| Total | 13,530 |
|
BADGER SELECT
Priority Point Factors |
POINTS |
|---|---|
| Points as of December 31st, 2017 | |
| Consecutive years of active giving to athletics (since 2001) | 10/Year |
| 2018–2024 Priority & Premium non–deductible seat donations | 10/$100 |
| Consecutive years of active season ticket purchase* | 10/Year |
|
UW–Madison Letterwinner
(one time credit) |
100 |
|
UW–Madison Graduate
(one time credit) |
50 |
| *Season ticket purchases in football, men's and women's basketball, men's and women's hockey, wrestling, and volleyball qualify for priority points | |
Recommended Minimum Per Seat Contributions
2025 Season Tickets
Please note the recommended minimum annual contributions for the opportunity to order seats in certain
sections are as follows:
Section AA, BB, KK & LL: $0.
Section A, I, J, X, Y1, Y2, Z1, CC, II & JJ: $75.
Section B, H, Q, W, DD & HH: $125.
Section R, V, EE, FF & GG: $230.
Section C, G, S & U: $340.
Section D, F & T: $445.
Section E: $550.
2025 Season Ticket Seating Results
- Individuals interested in purchasing new or additional seats or improving their current location, should reference the below chart from the 2025 Badger Select process. The below table shows the 2025 annual giving level and priority point threshold needed to obtain seats in each section. It is recommended using last season's results as a guide only, as past results cannot predict future results
Please call the Wisconsin Athletic Development Office at (608) 262-1000 or the Wisconsin Athletic Ticket Office at (608) 262-1440 or 1(800) GO-BADGERS to learn additional details about historical Football Season Ticket Data.
| Sect. | 2026 RMPSC* | Qty | AGL** | Pts |
|---|---|---|---|---|
| E | $550.00 | 2/4 | Coach's Club | 516 |
| D | $445.00 | 2/4 | Red & White Club | 75 |
| F | $445.00 | 2/4 | Red & White Club | 65 |
| T | $445.00 | 2/4 | Coach's Club | 1481 |
| All Other Sections | Varies by Section | 4 | Walk-On Club | 15 |
| *Recommended Minimum Annual Per Seat Contribution | ||||
| **Annual Giving Level | ||||
In sections in the lower bowl nearest the 50 yard line (D–F and S–U), a limited number of tickets have become available in recent years. Most other sections saw higher quantities of tickets become available, however location within each section has varied.
Payment
At the conclusion of the Badger Select process, payment in full for new or additional season tickets is required to complete your order. Applicable contributions and season parking fees (if selected) will also be due at this time.
Accessible and Premium Seating
Accessible seating and premium seating (Camp Randall suites, Buckingham Club seats, Ford Varsity Club seats, and Roger Mansukhani & Family Terrace tickets) are not a part of Badger Select. For more information regarding accessible seating, please contact the Athletic Ticket Office at (608) 262-1440. For more information regarding Camp Randall premium seating, please contact the Athletic Development Office at (608) 262-1000